What Are Some Web Design Trends for 2018?

Drop Shadows and DepthShadows have been used in the past so why include them? While these are basic stuff in web design, and have been around for quite some time, web browsers have further developed to come up with a number of exciting variations. Web designs use grids, as well as parallax layouts, to play with shadows all the more to create dimension and impression of a world past the screen. This is the answer to what used to be the popular trend in the past known as flat design.Shadow play is versatile enough to boost a web page’s aesthetics, as well as improve User Experience (or UX) by giving emphasis. For instance, when soft, subtle shadows are used as hover – this affirms to appoint a link is not something new – but mixing them with vivid color gradients intensifies the old shadows’ 3D effect.


Vibrant, Saturated Color SchemesCertainly, excessive colors are trending online this year. Way back, most designers and brands stuck to safe colors, but now, more of them are becoming bold enough in their choices of color, which include vibrant shades and supersaturation incorporated with headers that come with slashes, as well as hard angles, and not only horizontal.This can be attributed to the advances in technology present in devices and monitors with screens more apt for creating more vibrant colors. Such colors, including clashing ones, can be used by newer brands in the hope of drawing the attention of their visitors, as well as brands who like to be different from the traditional and “web-safe”.Particle BackgroundsWebsites that face performance issues with their videos can find a solution in particle backgrounds. These lightweight javascript animations permit movement to be made like a usual part of the background without taking too much time to load. As the saying goes, “an image speaks louder than words” – a video or a moving image does just that.In the same way, particle backgrounds draw the attention of users, therefore, brands can be able to leave a good impression in a matter of seconds. In addition, such motion graphics are getting to be more popular on social media, giving strikingly impressive leads to landing pages.Mobile PriorityAs earlier mentioned, it is now official that the browsing through mobile devices has exceeded that of desktops. Almost all people shop and order using their mobile phones. Before, users found it hard to adopt to the process of mobile browsing. Web designers wondered how to get an appropriate menu to fit on a small screen.


Thanks to technological advancements, the mobile design has been enhanced, creating a menu for the small screen. Though you have to forego large photos and files sent by your clients to your mobile device, icons nowadays are more economical when it comes to space, plus, they are becoming too common, making users easy to understand them. Also, it is easier to identify and fix UX issues using micro interactions so users can get instant feedback from their actions.

Designing Fast Food Retail Interiors

There was a time when fast food was all about being fast and cheap. It was a new enough concept and so convenient. So convenient in fact that fast food retailers built their entire outlet, buying experience, service levels and food standards to satisfy the ‘fast’ and ‘cheap’ needs of customers. And it worked! Fast forward a few years and improved education about nutrition, the need to eat healthy meals and also the vast amount of competition in the market has meant that fast food chains have to completely change their approach to adapt to the new needs of the 21st century consumer.

The focus is now on delivering a stronger brand to reach a broader base of customers that they want to linger around and make the outlet part of their weekly or daily routine. So, what does the new brand focus require? Well it needs to demonstrate freshness, good quality ingredients, an improved buying experience, a nicer seating ambience, better comfort, more visibility of food preparation areas and improved conveniences.

While the ingredients and the quality of food are obviously a key and vital component of the brand, this article focuses on the architectural and interior design of the outlet and how the various elements of the interior design impact the brand and therefore elevate the customer experience for modern fast food chains.

Before we consider the design of fast food chains, it is worth looking at how luxury goods retailers and vehicle showrooms have approached outlet or store design to deliver their brand. Luxury brands for example have always designed stores to captivate distinct segments of the market, yet maintained a sense of delivering individuality. Luxury stores almost distinctly appear to be lacking in the amount of merchandise that is displayed and in some cases maintain plain colours and simple soft furnishings to make customers feel at ease. Vehicle showrooms are an established example for retailing as they have mastered the buying and ongoing servicing needs of customers in a single outlet. The way that showrooms are designed, allows vehicle manufacturers to provide an environment which allows them to manage the flow or ‘journey’ from buying a new car, arranging finance, servicing and shopping for parts, while having pleasant and well stocked waiting areas. Both are examples of building outlets that manage distinct needs, encourage loyalty and provide a smooth journey from the initial desire to purchase to sealing the deal.

For architects and interior retail designers, fast food retail design poses a number of challenges that need to be addressed in order to reinforce the new brand challenges that retailers are faced with.

The following provides a summary of some of those challenges:

Food Preparation – Providing more visibility of food preparation areas, including open plan kitchen areas. This requires a practical but also visibly more pleasant food area which is well lit, well organised and efficient. Specialist kitchen design that takes into account the food cooking and preparation process is called for, requiring designers and architects to work closely with a retailer to create kitchen layout plans that allow the food preparation process to remain efficient while remaining visibly pleasing and pleasant for customer to see.

The Eating in Experience – The need to provide an efficient seating arrangement, with comfortable seats, while also paying close attention to retail lighting plans and retail flooring plans is so important as it allows customers to feel that they can stay for while, this is in sharp contrast to early fast food restaurants where seating was designed to become uncomfortable after fifteen minutes, encouraging people to leave the outlet.

Fixture and Fitting Selection – Interior retail designers also need to focus on other consumer needs such as power points, interactive devices for children and adding artwork that reinforces the message about the ‘fresh food element’ – all important elements that the brand is trying to deliver.

Interactive Ordering Solutions – Retailers are also incorporating electronic ordering stations into their layouts to allow customers to select and pay for their order without speaking to a member of staff. This requires less staff of course but it also calls for the need to design a retail layout that allows for interactive kiosks that are strategically located within the design of the outlet.

Improved Washroom Facilities – Retail designs and architects have to design washroom facilities that meet brand expectations. The facilities that they specify have to reinforce the brand while maintaining a high degree of cleanliness or even ‘self-cleaning’ facilities. The retail design drawings that they create for plumbing and waste have to take into account today’s environmentally.

Back of House and Waste – Customers are not happy enough with the experience that they can see and feel, they also want to know how fast food chains are managing their staff facilities, their food storage and their waste, including the customer’s own packaging waste. A store design is not complete without attention to how these aspects are added to the design of the outlet and how they are managed efficiently and fairly and therefore they are also an important part of the design team’s responsibilities.

The designers challenge is therefore vast and rather than allowing for the production of the design using traditional 2D plans and elevations. The only way to manage and communicate the design process as well as manage changes requested by stakeholders throughout the process, is to use modern design tools such as Revit Architecture to create retail BIM models so that they can create a design that is easily changeable and manageable. Retail BIM modelling also allows for the use and re-usability of Revit families and models that can be used for subsequent stores and therefore ensure some brand consistency as well as design efficiency. Once created, these retail BIM models will also allow the creation of 3d retail images and 3d rendered perspective for retail interiors as well as retail exteriors. These are an important and effective way of communicating the store or outlet design during the various design stages that a designer is responsible for.

Whilst the challenge for fast food retail is to provide food quicker and cheaper than other options, there is good reason to elevate the importance of the store design and how that will affect and ultimately promote the overall brand experience for fast food retail now and well into the future. Managing that design process and the multitude of design inputs is a collaborative and involved process and is one that is served by a designer that is prepared to use CAD and BIM technology as the backbone for delivering a design solution that is easy to create, manage, share and communicate.